Every citizen can run for office
Research, wireframes, UI/UX, and prototypes for the voters & candidates to create campaigns & raise funds in the USA.
Project overview
America’s Ticket helps aspiring candidates running for a political office by providing them a free campaign platform with fundraising capabilities & access to real-time voter data. It provides voters the ability to compare candidates easily & identify those that are like-minded, deliver ongoing transparency of candidates’ actions before & during their tenure in office, and the opportunity for voters to express their views and concerns in real-time through polling.
Challenge
Candidates don't have access to proper data of all their supporters who are willing to help by raising funds and they need millions of dollars to run for office. Voters struggle to find candidates who are like-minded, can't find the best way to compare candidates online which makes it harder to decide whom to donate money/time/energy towards.
Design process
Based on clients' competitive landscape and market analysis, Millenials are considered as the target audience of the app from the voter's perspective and give candidates complete stats on their supporters and funds raised. After completing low-fidelity wireframes, an interactive prototype is made for further usability testing.
Final result
Interactive hybrid mobile application prototypes for the primary users - Candidates & Voters. The apps solve problems that enable candidates to raise funds, while offering complete data about their supporters-based on race, age group, location etc., in turn enabling voters to compare them before supporting him or her through funds.
Engaging polls & leaderboard for the voters
Voters have the power to get their voice heard. The app makes voting fun and user-friendly, with interactive polls that give them a chance for bonus points, be a part of the leaderboard and win coupons for answering the polls posted by the candidates.
Compare & donate to the candidates you support
America's ticket is the modern-day alternative for finding that perfect candidate. It allows voters to compare candidates and donate funds directly, which can help a lot in keeping their favourite candidates on top of their game.
Find & compare candidates
Find your like-minded candidates, compare and support them through donations for campaigns.
Raise funds for campaigns
Candidates can raise funds from their supporters for their political campaigns.
Real time polling
Create polls with few clicks and get your voters & supporters engaged.
Stats on polls & supporters
Get complete statistics on poll responses, supporters and donations.
Candidates can create campaigns & polls
Candidates can set up polls and get detailed statistics about what topics are important to their constituents, plus the app assists candidates in their campaigns so they can have the upper hand in any election.
Statistics of donations, supporters for Candidates
Candidates get complete statistics of their polls responses along with the weekly and monthly stats on total number of supporters based on race, gender, location and age groups. They can also track their donation progress.
80 percent of a product’s usage involves 20 percent of its features.
- William Lidwell
Wireframes and behind the scenes
Here's a sneak peek of the work done for this project before designing a high-fidelity interactive prototype. I always draw wireframes as they are an essential part of the product development process, allowing you to identify issues earlier on, saving time & money in design and development phases.
Thank You!
